![]() And when they talk about the American dream, this is what they mean. I’m sure you can imagine multiple versions of the Cinderella story from your favourite novels and movies: Great Expectations, Aladdin, Willy Wonka and the Chocolate Factory, Rocky, Slumdog Millionaire.Īs for its role in place-branding, we immediately associate the rags-to-riches story with America. The rags-to-riches plot, or pattern, is one of them. Deeply human.Ĭultures that formed in isolation from one another tell the same kinds of stories, in different ways. It’s an iconic plot, specific to its time and place, yet universal. There are Persian, Algonquin and Ojibway versions. There are versions from China and Vietnam, Cuba, Indonesia. The classic rags-to-riches tale is about someone, an inherently good and deserving person, being lifted out of poverty and into a life of power, prestige, and riches. When they did, the mistreated, underappreciated, hard-working, uncomplaining, big-hearted Rhodopis became his queen. The king sent his finest soldiers to search all of Egypt until they found her. The King of Egypt felt something about this sandal and the woman who wore it and he decided – and who can blame him? – that this sandal had fallen from Heaven, and meant something. And there was something about the contour of the foot. It was a charming sandal, a lovely sandal. Just as the king was doling out some justice, the eagle dropped the sandal into his lap. The eagle flew south all the way to Memphis, where the king was holding the Ancient Egyptian version of court. One hot day Rhodopis was bathing at Naucratis, a Greek colony on the banks of the Nile, when an eagle swooped down and stole one of her sandals. It’s Rhodopis: a hard-working, mistreated, but beautiful slave. In this version, her name isn’t Cinderella. The oldest written ‘Cinderella story’ is Greek, and about 2,000 years old, with even older roots as an oral tale. It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it. It’s about uncovering a hidden story that unites people, and using that story to inspire community action. Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. ![]()
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